The need is greater than ever to engage mainstream audiences in science. Goodness knows, the science community has been aware of this for decades. Why is it so hard to do?
Beakerhead science communications programs help you bust through real or perceived barriers that may be keeping your science stories secret!
Whether you are a scientist or a communicator, a Beakerhead program will help you engage new audiences through proven processes. We are as empirical about communications as we are about science – with a huge dose of creativity added to the mix.
Beakerhead science communications program are endorsed by NSERC and are eligible as a professional development activity for engineers.
BUILT ON THE BEST OF BANFF
The Beakerhead Science Communications Program is built on 10 years of experience with the renowned Banff Science Communications Program. It is supported by NSERC and offers intense, creative, audience-focused courses across Canada.
Don’t worry, every few years, the legendary two-week Banff intensive will still be held – and it will still be no holiday in the mountains!
Each course draws upon a pool of talent. Faculty members from previous courses include:
- Jay Ingram, science writer and broadcaster, member of the Order of Canada
- John Rennie, deputy editor of Quanta, former editor-in-chief, Scientific American
- Nadia Drake, reporter, National Geographic
- Thomas Hayden, Stanford journalism prof, co-editor of the Science Writer’s Handbook
- Christie Nicholson, guest lecturer, Alan Alda Centre for Communicating Science
- Henry Kowalski, former Executive Producer, Discovery Channel Canada
- Trevor Day, musician, improv coach and physiology prof, Mount Royal University
- Rose Eveleth, producer of 30 for 30 Podcasts, ESPN
- Maggie Koerth-Baker, senior science editor, FiveThirtyEight
- Niki Wilson, science communicator, Jasper Dark Sky host
- Dennis Cahill, artistic director, Loose Moose Theatre
- Nancy Baron, director of science outreach, COMPASS
- Rob Davidson, journalist, TV guy, writer and producer
- Mary Anne Moser, founding director of the Banff Science Communications Program
EXAMPLES OF COURSE SESSIONS
Blaise Pascal famously said, “I didn’t have time to write you a short letter, so I wrote a long one instead.” In this session, participants prepare a one-minute (in other words, short!) “uber pitch” and then edit/practice in groups of three before presenting it to the toughest audience in the world – a camera!
Personalizing the Impersonal
Science communication often focuses primarily on getting the science right. At its best it is powerful storytelling, with all of the profound and personal connections that make for great stories. This session encourages participants to ask why science matters to them, or, for that matter, to anyone else? Participants reveal something about themselves by personalizing their communication style.
This is the linchpin of all Beakerhead science communications programs. Audience first. Is anyone listening? If so, what are they feeling and thinking? People are not science illiterate vessels waiting to be filled up with the correct facts. We build on respect for the audience and what it means to be as empirical about understanding audiences as we are about science itself.
Many science writers are asked to speak publicly and take their work to the stage. Here’s your chance to prepare! Except there is no need to prepare – it’s improv night. Inhibitions are kindly asked to leave the room.
Most courses are offered in partnership with a host organization that enriches the experience. Polar bears anyone? Or maybe some nighttime astronomy? Beers and Banff is a nice combination too. Most courses are “immersive,” which means overnight accommodation is part of the experience, even if you live just an hour away. These professional development opportunities are designed to have enduring impact through both their content and collegiality. Day-long courses are also offered if requested by a partner organization.
FEES AND FUNDING
The program fee varies based on location and duration. To roughly estimate, the fee for the course itself – faculty and content – is $500 per day. Room and meals are added to that. This program is supported by NSERC, and so you may notice that the overall cost is lower than what you might pay for similar high-quality professional development opportunities.
Scholarships are available for some programs.
Applicants are encouraged to look for funding available from their own employers, institutions and other sources, such as:
THE REVIEWS ARE IN. IT’S NO HOLIDAY IN THE MOUNTAINS
“I feel inspired and like my eyes have been opened to opportunities I didn’t realize were out there.”
“This program has been two of the best weeks of my life. Not only has it changed how I will communicate science and opened me up to many more experiences, it has also changed my everyday life. I cannot speak highly enough of this program.”
“It has been an incredible experience. I have a much better sense of what my strengths are as a communicator of science.”
“I loved the program. Not to be hyperbolic but I have been singing praises since I got back. It was a very creative and I left with lots to think about.”
“My Beakerhead Sci Comm experience is a mixture of awe-inspiring views of the mountains, combined with adrenaline-pulsing improvisational performance challenges. Back in my office now, I feel like the weekend-long program was transformational in some way that I don’t believe has sunk in quite yet.”
This science communications program is made possible with generous support from:
With scholarship support from:
Check out an upcoming course
COURSE DATES: July 13 – July 21, 2019
COURSE FEE: $7,078 (all-inclusive residency during peak season in Banff, Canada). With subsidy, course fee is $4,978. Scholarships are also available.